Business Research

The Migrators Business Research Practice is focussed on analysis, interpretation and presentation of data for business success.

In order to succeed, every part of an organisations needs to obtain data.  This data can indicate operational  performance, progress on new projects, the state of the markets and competition, as well as wider business and economic trends. The data can be obtained from various internal and external sources, in accordance with data protection rules. The data will usually need to be analysed, summarised and interpreted to provide meaningful information. This data will provide insights into the organisation and its markets and allow appropriate strategic decisions to be made.

There is a need to ensure that only essential data is obtained, which takes account of data protection regulations, and it is up to date. It is important that the data is analysed in the most appropriate way using good quantitative statistical techniques, or qualitative approaches. Artificial intelligence techniques can be applied to speed through the analysis of vast quantities of big data and produce results quickly, together with initial summaries. Once analysed there will be a need to interpret and understand the data in the context of the organisation, which is often done manually.  It is also important to ensure that resulting information, is summarised and presented in the best way. The provision of good quality information, when needed, will provide relevant knowledge to the organisation, enabling detailed analysis and assessments to be undertaken, in turn ensuring good decisions are made, at every level.

The Migrators Business Research practice specialises in the analysis, interpretation and presentation of business and related data. Some examples can be found here. Consequently, Migrators can help organisations analyse, understand and interpret their data, providing innovative solutions for accessing, integrating, analysing and managing data. Migrators can also compile, concise non-technical, presentations of key information, helping managers to understand the data. Some of the ways that Migrators can help with business research include:

  Research Methods   Data Analytics
Analysing results and developing options. Accessing big data and integration.
Developing and analysing qualitative data sets. Consolidation and trend analysis.
Developing and analysing quantitative data sets. Cybersecurity and data management.
Identifying research components and parameters. Data mining and extraction.
Preparing and presenting research reports. Report preparation annd presentation.
Selecting the best research methods.    
  Business Research   Market Research
Analysis of market and industrial trends. Analysis and interpretation of customer data.
Assessing communications and their usage. Analysis of competitors and their products.
Assessing new technology, systems and innovation. Assessment and interpretation of market data.
Assessment of current, operating methods and procedures. Identification and evaluation of new and niche markets.
Assessment of international .markets and customer data. Market segmentation and customer profiling.
Financial modelling and simulation. Preparing for innovation.
Obtaining and assessing data relating to cultures and lifestyles. Preparing questionnairs and surveys.

Migrators can also provide training and coaching to your staff on these topics. The training will help your staff understand the way the research was undertaken and how to do it, as well as how to interpret the results for your organisation.

For further information, please contact Migrators