Business Research

The Migrators Business Research Practice is focussed on analysis, interpretation and presentation of data for business success.

In order to suceed, every part of an organisations needs to obtain data.  This data can indicate operational  performance, progress on new projects, the state of the markets and competition, as well as wider business and economic trends. The data can be obtained from various internal and external sources, in accordance with data protection rules. The data will usually need to be analysed, summarised and interpreted to provide meaningful information. This data will provide insights into the organisation and its markets and allow appropriate strategic decisions to be made.

There is a need to ensure that only essential data is obtained, which takes account of data protection regulations, and it is up to date. It is important that the data is analysed in the most appropriate way using good quantitative statistical techniques, or qualitative approaches. Artificial intelligence techniques can be applied to speed through the analysis of vast quantities of big data and produce results quickly, together with initial summaries. Once analysed there will be a need to interpret and understand the data in the context of the organisation, which is often done manually.  It is also important to ensure that resulting information, is summarised and presented in the best way. The provision of good quality information, when needed, will provide relevant knowledge to the organisation, enabling detailed analysis and assessments to be undertaken, in turn ensuring good decisions are made, at every level.

The Migrators Business Research practice specialises in the analysis, interpretation and presentation of business and related data. Some examples can be found here. Consequently, Migrators can help organisations analyse, understand and interpret their data, providing innovative solutions for accessing, integrating, analysing and managing data. Migrators can also compile, concise non-technical, presentations of key information, helping managers to understand the data. Some of the ways that Migrators can help with business research include:

Research Methods

  •    Identifying research components and parameters
  •    Selecting the best research methods
  •    Developing and analysing qualitative data sets
  •    Developing and analysing quantitative data sets
  •    Analysing results and developing options
  •    Preparing and presenting research reports
Data Analytics

  •    Data protection and data management
  •    Accessing big data and integration
  •    Data mining and extraction
  •    Consolidation and trend analysis
Market Research

  •    Analysis and interpretation of customer data
  •    Analysis of competitors and their products
  •    Assessment and interpretation of market data
  •    Identification and evaluation of new and niche markets
  •    Market segmentation and customer profiling

  •     Analysis of market and industrial trends
  •     Assessment of international markets and customer data
  •    Obtaining and assessing data relating to cultures and lifestyles
  •    Financial modelling and simulation
  •    Assessment of current, operating methods and procedures
  •    Assessing new technology, systems and innovation
  •    Assessing communications and their usage

Migrators can also provide training and coaching to your staff on these topics. The training will help your staff understand the way the research was undertaken and how to do it, as well as how to interpret the results for your organisation.

For further information, please contact Migrators